International Business Growth Professionals



Kinetic Consulting Services is the go-to firm for inspired business growth. Our Dubai based team provides clients with a complete suite of consulting services to exceed their goals and create lasting change in our ever-evolving marketplace. We craft unique solutions tailored around your organisation, supplying sustainable results leading to tangible success - maximising impact on your bottom line!

Our consultants offer an unparalleled blend of theoretical and real-world experience, allowing our clients to optimise their business operations with expert advice grounded in tested best practices. Our team has extensive international industry expertise from having worked with some of the most influential companies across multiple continents. This helps us accelerate transformation initiatives that truly make a difference for you now and into the future.

For any questions, queries or to set up a meeting with one of our Dubai-based management consultants call +971 44558410 or send us your details now, we would love to have you on board with us.


Joe Tawfik | CEO

Joe is a highly experienced and decorated entrepreneur, business executive and author. With over 25 years of senior managerial expertise under his belt, he has established multiple businesses while also supporting countless others in their pursuit of growth success. Joe's proficiency was so great that it earned him recognition ranging from acclaimed awards to the publication of Experience My Brand - an insightful book on leveraging customer experience for maximum return on investment. His expansive portfolio highlights just how successful Joe's ambitions have been across diverse industries worldwide!

Craig Lee | Partner

Craig Lee is a CX transformist. He improves business results by changing the way we think, design and transact with customers. He helps organisations drive customer centricity and reshapes customer experiences across multiple touch points. He has a unique understanding of brands, customer needs and behaviours and what this means to the delivery of profitable customer experiences, services and processes.  Craig has extensive luxury brand experience and a proven track record with the establishment of the Emirates Airline CX programme. He is a recognised international speaker on CX and on getting CX started and rejuvenating stalled CX programmes.

Paul Horder | CX Senior Consultant

Paul is one of the leading pioneers in CX design to achieve business growth. Having worked for top-tier firm Andersen Consulting, Paul managed to work with blue-chip clients like Metcash, Foxtel, AMP, CBA and AirNZ. He led strategy and roadmap development, operating model restructure, organisational design, process design, digital & business transformation, and other strategic initiatives.
Paul has successfully achieved aspirational commercial goals set by companies by intricately designing the transformative components required to achieve the desired ROI. Using human-centred designs and design thinking, Paul successfully created a transformative journey for his clients.


Joseph Abourous | HR Senior Consultant

Joseph has a wealth of experience in the HR arena, assisting forward-thinking companies across the Middle East reach their potential through best-practice human capital strategies. Over two and half decades, he's been on the leading edge of developing talent frameworks to assess high-performance capacities within financial institutions as well as crafting cutting-edge behavioural and technical competency models to increase productivity while designing purposeful management initiatives. With this dedication, Joseph’s track record is one that can be counted among those at the forefront of quality onboarding and professional development processes for organizations across all sectors!

Broderick Smith| ICT Senior Consultant

Broderick is a highly experienced and successful advisory consultant with an impressive track record in IT, systems integration, managed services and online application development. He has 17 years' experience managing his own technology companies while also dedicating 9 years to cyber-security and information governance - giving him the perfect blend of expertise for your business needs.

Broderick has helped countless businesses and governments transform their operations, technology, and structure to achieve improved efficiency that meets customer needs. Their core specialties include digital transformation strategies for an array of stakeholders. Moreover, Broderick also offers expertise in information governance programs as well as security policies; recent clients hail from both local/state government entities and GOCs across the country.

Dr Dima Al Azzeh | Human Capital Senior Consultant

Dr Dima is a well-renowned HR consultant, holding an impressive PhD in Human Resources and 25 years of experience to her credit. Her unparalleled skillset has been utilized across the Middle East for many prestigious projects, ranging from professional leadership restructuring to staffing capacity-building initiatives. In addition to being certified in training and coaching staff/leadership personnel, Dr Dima enjoys consulting top government organizations as well as private sector businesses on their human resources management strategies, making sure they are optimized for success! Dr Dima has consulted in Jordan, KSA, Kuwait, UAE, Bahrain, Oman, Libya, and Yemen.