International Business Consutlants
Kinetic Consultancy is the go-to firm for inspired and sustainable business growth. Our Dubai-based team provides clients with a complete suite of consulting services to exceed their goals and create lasting change in our ever-evolving marketplace. We craft unique solutions tailored around your organisation, supplying sustainable results leading to tangible success, maximising impact on your bottom line and your customers!
Our consultants offer an unparalleled blend of theoretical and real-world experience, allowing our clients to optimise their business operations with expert advice grounded in best practices and tested using AI technologies. Our team has extensive international industry expertise from having worked with some of the most influential companies across multiple continents. This helps us accelerate transformation initiatives that truly make a difference for you now and into the future.
For any questions, queries, or to set up a meeting with one of our Dubai-based management consultants, call +971 44558410 or send us your details now. We would love to have you on board with us.
Our Mission & Vision
Our mission is to accelerate business growth by delivering strategic roadmaps, expert consultancy, and tailored solutions that drive sustainable measurable results. Through collaboration, innovation, and excellence, we aim to create lasting value for our clients, employees, and communities.
Our Vision is to be the leading catalyst for transformative growth, empowering enterprises and governments worldwide to achieve unprecedented success and sustainability through innovative strategies and solutions.
Multi-Brand Company
Kinetic Consultancy has developed a multi-brand offering focused on providing business growth clients with highly specialized teams in domains that lead to business growth. Based on a best-of-breed model, the services enable organizations to unlock new value from award-winning teams and AI-first solutions. Our aim is to deliver the most comprehensive business growth services available, covering everything from strategy, business transformation, and CX to AI-led customer intelligence and personalisation, as well as loyalty program design and management, IT, AI and cybersecurity, and the UX/UI design of apps, their development, and launch.
Together, these specialized teams, under Kinetic, can deliver our mission to accelerate business growth for our clients.
CX Strategy, & Transformation
Loyalty & AI Analytics Solutions
UX/UI Design & App. Development
AI, IT & Cybersecurity
Our People
Joe Tawfik | CEO & Strategy Head
Joe is a highly experienced and decorated entrepreneur, CEO and author. With over 30 years of senior managerial expertise under his belt, he has established multiple businesses, including involvement with 13 startups, while also supporting numerous others in their pursuit of growth and success. Joe has authored Experience My Brand - an insightful book on leveraging customer experience for maximum return on investment. Joe has an expansive track record of successful projects across diverse industries worldwide. Besides being the leader at Kinetc, Joe also leads the Strategy Practice.
Craig Lee | Partner & Transformation Head
Craig Lee is a CX transformist. He improves business results by changing the way we think, design and transact with customers. He helps organisations drive customer centricity and reshapes customer experiences across multiple touch points. He has a unique understanding of brands, customer needs and behaviours and what this means to the delivery of profitable customer experiences, services and processes. Craig has extensive luxury brand experience and a proven track record with the establishment of the Emirates Airline CX programme. He is a recognised international speaker on CX and on getting CX started and rejuvenating stalled CX programmes.
Broderick Smith| ICT Head
Broderick is a highly experienced and successful IT/AI consultant with an impressive track record in IT, systems integration, managed services and online application development. He has 25 years' experience managing technology companies while also dedicating 9 years to cyber-security and information governance, giving him the perfect blend of expertise for your business needs. Broderick is a certified AI Governance Professional.
Broderick has helped countless businesses and governments transform their operations, technology, and structure to achieve improved efficiency that meets customer needs.
Joseph Abourous | HR Senior Consultant
Joseph has a wealth of experience in the HR arena, assisting forward-thinking companies across the Middle East reach their potential through best-practice human capital strategies. Over two and half decades, he's been on the leading edge of developing talent frameworks to assess high-performance capacities within financial institutions as well as crafting cutting-edge behavioural and technical competency models to increase productivity while designing purposeful management initiatives. With this dedication, Joseph’s track record is one that can be counted among those at the forefront of quality onboarding and professional development processes for organizations across all sectors!
Dr Dima Al Azzeh | Human Capital Senior Consultant
Dr Dima is a well-renowned HR consultant, holding an impressive PhD in Human Resources and 25 years of experience to her credit. Her unparalleled skillset has been utilized across the Middle East for many prestigious projects, ranging from professional leadership restructuring to staffing capacity-building initiatives. In addition to being certified in training and coaching staff/leadership personnel, Dr Dima enjoys consulting top government organizations as well as private sector businesses on their human resources management strategies, making sure they are optimized for success! Dr Dima has consulted in Jordan, KSA, Kuwait, UAE, Bahrain, Oman, Libya, and Yemen.
Bassam Barakat | Cultural Transformation & Trainer
Dedicated leadership development specialist and culture transformation consultant with over 20 years of expertise in driving organizational change, developing leaders, and building high-performance cultures. Proven track record of solving strategic and complex challenges in multicultural organizations through targeted training, leadership development, and employee engagement initiatives.
- Key competencies:
- Leadership Development
- Coaching
- Facilitation
- Team Engagement and effectiveness
- Management development
- Executive Assessment
- Culture Alignment
- Talent Assessment and Development
Julie Fitzpatrick | Loyalty & AI Insights Head
Julie Fitzpatrick is a globally recognised leader in loyalty marketing, celebrated for her strategic innovation and expertise in Customer Value Management (CVM) and Loyalty programs. Julie has propelled her loyalty company to international prominence through her pioneering approach to delivering personalised customer experiences at scale.
Julie’s career is marked by her adept use of data science, AI, and predictive machine learning to enhance loyalty marketing. Under her leadership, she has developed cutting-edge AI applications, setting new industry standards and achieving exceptional ROI in customer engagement and loyalty.
Julie has over 25 years of loyalty program experience and heads up the Loyalty practice for Kinetic CX.
Zoltan Bartha | UX/UI Head
Zoltan is an accomplished Senior UX/UI Designer with a robust background in digital product design and emerging technology integration.
He has substantial experience in digital product design, having developed a sophisticated web application for a US-based Big 4 consulting firm and an innovative mobile app for renewable energy and electricity management for a leading Norwegian enterprise.
With extensive experience spanning over a decade, he combines a deep understanding of user behavior with a technical acumen to create intuitive, aesthetically pleasing interfaces. Zoltan has driven innovative projects across diverse industries, leveraging his expertise in data-driven design and user experience research to optimize digital solutions.
